Filming, editing and color grading for a Gerald Genta film centered on two iconic timepieces. A piece balancing craftsmanship, design and brand storytelling.
This film highlights two Gerald Genta creations, the Geneva Minute Repeater and the Gentissima Oursin 36. Its visual approach reveals their personality, watchmaking construction and strong on-screen presence.
The filming was crafted to enhance volume, finishing, detail and the relationship between the object and light. The edit then shaped a controlled rhythm. It connects technical precision, sophisticated design and visual impact.
On this project, I handled filming, editing and color grading. The goal was to create a brand film that remains consistent from start to finish. The grading helped reinforce material depth, reflection quality and the premium reading of the watches.
This kind of watchmaking content requires very precise execution. Cinematography and finishing both need to translate the perceived value of a luxury object into images.
Client: Gerald Genta
Sector: Luxury / watchmaking
Services: Filming / Editing / Color grading
Location: Geneva
Format: Brand film / Social media